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Written by on September 2, 2013 in Exterior Paints, Exterior Products, Uncategorized with 16 Comments

SW Duration Exterior Trim Paint

As a product category, exterior trim paint is a fortunate beneficiary of paint manufacturers pouring R&D dollars into waterborne/latex technologies in the past several years. While oil stains were historically effective on exterior siding applications, they were not an enduring standard for exterior trim. Latex exterior trim paints have always been around. In the past, they have held up well, but could be difficult to work with. Some products in the new latex era have struck a better balance of performance and user friendliness.

You can call them waterborne, or acrylic, or latex. By any name, exterior trim paints are all about performance, and that is for the most part measured by durability – how they withstand all the elements that exterior wood trim surfaces endure day in and day out, through all the seasons. Durability is the umbrella under which several other measurable qualities fall.

Evaluating Exterior Trim Paints

exterior trim paint

Sherwin Williams Duration Exterior Satin being sprayed to prefinish rails.

These days you can make just about any exterior trim paint look good on a house. The technologies have come that far in ease of use. So, aesthetics don’t need to weigh as heavily in the assessment of exterior trim paints, with the possible exception of noting how sheen qualities and color retention compare across different lines and manufacturers. When we look at any product type, we always end up with a series of questions. With most paint or finish products, the questions usually begin with the word “how”.

Here is an example of 5 questions, each of which you will find can pretty easily lead to five more:

5 of the Basic “How” Questions

  • How does it apply by 3 methods (brush, roll, spray)?
  • How does it dry?
  • How does it adhere (to primer, to itself and to existing coatings)?
  • How does it sand?
  • How durable is it?

Notice that our questions are not only “how” questions, but “how does” questions. These are the types of questions that seek to discover how paint behaves. Each of these questions easily breaks out into a whole series of other questions within the initial question, but in general terms, these are the criteria that are important to consider in exterior paints. More often than not, a product will excel in a couple of these categories but not measure up in others. It wasn’t so long ago that exterior latexes would struggle in several of these areas, but these are basic requirements in today’s paint world, and if a product cannot meet a minimum standard in each of these qualities, then it should probably be excused from consideration.

When Latex Paint was Bad

Most of us who were painting in the 80’s and 90’s know that latex paints took a bit of a deserved bad rap for being rubbery, sticky and difficult to apply. While a rubbery quality may have been ok for their flexibility on surfaces that constantly expand and contract, as exterior trim does, it was not so ok for the ‘user experience’. And, while “sticky” was probably good for adhesion, it wasn’t good for application tools or flow. These technologies were difficult to use as exterior trim paint…thick, heavy, hard to spread by most any application method, and just about impossible to use when surface temperatures were anything but cool – not to mention using them in any kind of direct sun.

Duration exterior trim paintMy paint contracting company has put many exterior trim paints to the test in the past decade on both new homes and repaints. When product technologies are in transition, which they constantly are, we try to avoid ‘putting all our eggs in one basket’. We use a variety of different products, equal product lines across different manufacturers, in order to assess who is doing what in the advancement of these technologies. When technologies change, especially under legislative pressures (VOC), each manufacturer seems to put their own spin on “new”.

One that Passes the Test of Time

Sherwin Williams calls their Duration exterior trim paint formulation an acrylic latex. Our paint contracting company has been using Duration exterior satin for many years. We consider Duration to be a great example of high performance exterior trim paint that has proven to be successful on both new construction painting and residential repaints, because the answers to the “how” question list have proven just about every time to be exactly what we, and most painters who deliver productive quality, seek in exterior trim paints.

How Does Duration Apply?

Sherwin Williams Duration

The author applying Duration on synthetic (pvc) trim.

By brush, roller or sprayer, Duration encourages the user to move quick. In other words, it is not a product that will slow you down. This is where people struggle with Duration. It is on the thicker end of the medium viscosity latex scale. It holds and releases well by brush, loads and levels by roller, and is a particularly high performer in sprayed applications where we have consistently experienced it to level at a near interior trim paint standard. If you have visited our youtube channel in the past few years, you have no doubt seen Todd spraying miles of Duration satin in horizontal applications on exterior trim packages as a benchmark paint for air assisted sprayer testing. That’s how much we came to think of it. The reason is, it just plain works. Our company has prefinished trim packages for several high profile new construction projects in recent years using Duration. In every case where we prefinished trim packages, we installed three coat systems of sprayed latex primer and sprayed first coat of Duration in the shop, followed in the field with brushed (or rolled and backbrushed) coats after trim installation in the field. We have prefinished, conservatively, dozens of miles of product using Duration, with minimal glitches.

How Does Duration Dry?

Duration exterior trim paint

A pleasing viscosity with well balanced open time.

Some paint contractors over the years have complained that Duration dries so fast that it is difficult to spread manually, and the paint is challenged to level before tacking up. This is a situational characteristic. If surfaces are smooth and well prepared, Duration spreads fine. Duration stays wet long enough to manipulate by any of the three application methods, and it is one of those acrylics that continues to lay down and level long after initial tack up – a very desirable quality in an exterior trim paint. With latex paints in general, there are several drying stages. Tacking up is the first stage and it is relatively quick, which prevents surface imperfection from airborne contaminants. That is a strength. On the backend of the drying process, this is not a latex that will stay sticky for 6 days. Worst case we observed was spraying to heavy mil thickness in humid conditions, in which case, 48 hours would be desirable prior to sanding surfaces or stacking boards that had been sprayed. On average, 24 hours is realistic. In the field, 20 minutes before light rain was a safe amount of time. This is good across the board drying performance – again, still leaving you with a workable product.

How Does Duration Adhere?

In a word, excellent. Because we have been observing this product for over three years on initial coating systems that we installed, we have been able to observe product performance in harsh New England exposures. We have seen what these elements can do to less robust products. Duration’s adhesion runs deep. We have not seen it fail, at all. Again, keep in mind that we build 3 coat systems correctly, and Duration deep base in a 3 coat system experiences subtle fading as it weathers, but it is not inclined to peel, flake or blister. It builds well and holds up well in a 3 coat system. Adhesion to primers and to itself is better than most acrylics. Also, worth noting, closely tied to the adhesion question is the coverage factor. We have routinely put white Duration over funky colors with ease. Exceptional coverage paired with great adhesion make this a product worth taking the time to understand.

How Does Duration Sand?

While some latex paints are sandpaper destroyers, Duration (with proper dry time) does not gum up or load abrasives. From a practical standpoint, the sanding factor occurs in between first and second coats of finish. In between coat sanding, whether manual or by power sander, is easy with this paint. No nonsense, it just smooths out. We have also done more aggressive, material removal sanding with Duration to see how it breaks down and strips. Even in stilted dry time scenarios, we have not found Duration to want to go “rubbery”. That said, it is not an easy product to remove, it is rather toothy.

How Durable is Duration?

exterior trim paint

We put exterior trim paints through many challenging applications and observe them through several seasons before critiquing.

Obviously, it holds up, ages gracefully, and is well built for success in extreme exterior conditions. Further, some of the durability nuances in which it excels include sheen retention and color retention. Even after 2-3 years of exposure, we have found Duration to be easy to clean and maintain. Even in a satin finish (as opposed to other latex paints in semi gloss), Duration maintains its composure over time very well. We have found that in building a three coat system with Duration, it is best to apply the first finish coat over primer on the heavier side. This is where the bulk of the coverage, adhesion, and body for durability is established. The final finish coat can be lighter, more like a “tip off” coat that just gets the surface wet and puts a shine on it. While the final coat does build some of the overall coating system thickness, it is really just a cosmetic round.

While it seems that there are new and improved waterborne and latex formulations rolling out just about daily, there are notable examples of exterior trim paint that are still quietly going about the business of protecting surfaces over time and looking good in the process.

{A version of this article by Scott Burt was previously published in his “From the Field” editorial column in the July 2013 APC magazine, and is shared here with permission of the publisher}




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16 Reader Comments

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  1. Stefano says:

    We have used Duration for years here in South Florida (Miami/Lauderdale) and now currently in Jacksonville, FL.; with a skilled brush, it is an amazing product to say the least. The adhesion and color retention are admirable.

    Some painting contractors have had troubles with it’s thick bodied flow, once that is overcome Duration is an asset.

  2. Scott I know this is way off topic, but wanted to ask you about siding.

    Do you have any opinion on the quality and longevity differences between LP’s SmartSide (osb core), and Hardie board? As a painter I’m sure you have seen more siding failures than most of us.

    We are siding contractors in Helena Montana. Would love to know your thoughts. Or post a blog and tag me 😉


  3. The Tall Painter says:

    Hi Scott,

    I own a wooden clapboard and shingle house over 90 years old.
    There was littel scarping to do as I have kept up with scarping,priming and painting over the years. I “discovered” SW Duration exterior latex paint via google 2 weeks ago. I have used Ben Moor Moorglo and now Regal in the past. In fact,
    I used a gallon of Regal on one side of hte house. I was curious to see how Duration stacked up against it. Note: I painted yesterday in 40 degree weather. I was very pleased wth the consistency and body of Duration. It was certainly thicker than Regal but very easy to apply. I had done some spot priming with Zinsser Shellac Primer. The satin finish has a little less sheen than regal which is a good thing for me. I used one caot as I was painting over a surface that predominantly was already painted with Moorglo about 6 years ago. Do I need to put another coat on the house? The coverage with one coat was superb. Whant are the benefits of a second and/or third coat? And are these benefits worth the effort? And do you recommend I apply a coat of Duration over the side of the house I painted with Regal. I live in Brroklyn.

  4. Mike says:

    Hawaiian Mike here; OK, I’m just now finishing up a nightmare prep job in which I’m using the Duration (Exterior )I purchased at the 45% off sale.Here are my findings. The body color (Poised Toupe) goes on well, but does tend to dry pretty fast in the heat of the day. This paint is very similar to the Original Fortis I use to use from ICI Paints. It even smells the same and has very similar consistency. The funny thin is, The stock White I’m using (on Trim) in the Duration (same sheen – Satin) has a totally different smell (more like a primer) and dries pretty quickly in the heat as well. As far as one coat goes, my advice is to go a little lighter on the first coat and do two coats. It’s just too hard to get a one coat job to look good, and there are always some holidays where you miss, especially on rough surfaces (this job has plenty!0. All in all, I like the paint. It seems to grip the surface (and my hands!) very well. Tons of body, but I’m wondering if I couldn’t get similar performance out of the Fortis 450 at PPG as a cheeper price tag (?).

    • Scott Burt says:

      Mike, what you smell in that situation is the difference between a 1 Base (white) and a deeper base tinted color. When there are more colorants, the base of paint has to be thinner.

  5. Wesley says:

    We’ve used this product for some time now and prefer it over just about any other exterior product we’ve tried (the interior line is nice too). We take care of several “mature” homes and the heavier viscosity allows it to do things that other paints just can’t handle.
    Since S-W came out with the Emerald line (which we don’t really care for) I’ve heard some speculation from their reps that the Duration line might eventually be phased out…. does anyone know whether there’s any substance to that idea?

    • Mike says:

      I was just in SW the other day taking advantage of their 45% off Sale and bought a bunch of the Duration for an Exterior job. I mentioned that I heard that the Duration was supposed to be better than the Emerald (I didn’t tell them I read that here) and the sales guy said, “Yea, the Emerald dries too quickly here in Hawaii.” My guess is that the customers here would raise a fuss if they were to drop the Duration. Plus, it sounds like the Emerald is way thicker and doesn’t go nearly as far, so that’s another reason people would complain. I didn’t ask about the price of the Emerald, but the Duration is already expensive enough here in Hawaii at seventy something a gallon retail. I get a sizable discount, but it’s still more than I would pay at PPG. BTW I’d be interested to see if anyone has used the Fortis 450 lately and how they would stack it up against the Duration?

    • Scott Burt says:

      Doubtful. Have not heard this.

  6. Mike says:

    Hawaiian Mike here. I too am new to the site. I noticed Matt’s comment on the Duration not being brushable in Florida which is a Red Light for me, being that Hawaii is pretty humid. We don’t suffer the high heat that some States do with temps above 90, however, the sun is much hotter here than anywhere on the Mainland (meaning at 85 here, you will get burned about 6 times faster than when it’s 85 in the Mainland).
    What would your advice be for a good Exterior paint for Me here in Hawaii? The major players here are PPG (formerly ICI / Glidden), SW, Ben Moore, and the Big Box stores like Home Depot and Lowes. Remember, lots of harsh elements: Sun, Salt, and a fair bit of Rain with lots of humidity and Mildew. Thanks in advance for any advice.

    • Scott Burt says:

      I would check out Duration or Resilience. Alot of the brushability feedback on paints cannot be generalized. Deep base duration is entirely different brushing experience than a one base of Duration. It is a trial and error thing, but this is where I would start.

      • Mike says:

        Thanks for the feedback, but not sure of what you mean by “Deep Base” as opposed to “One base”. Are you talking about 1st & 2nd coats?
        I am planning to try the Duration on my upcoming job. I spoke with the manager of my local SW and asked about comparison of Duration against PPG’s Fortis 450 (which I have used on several homes in the past). He said the Duration was much better and that the Fortis was more in line with SW’s Superpaint. Not sure I can take that at face value, as all manufacturer will tell you their paint is better, bla bla bla. I do know that the old Fortis formula at least dried on the brush pretty quickly in the hawaiian heat. It was a thick paint. It did spray very nicely though and didn’t sag. Behr paint (even the Ultra) sags horribly when sprayed or even brushed too heavily. Any comments about the Fortis compared to the Duration would be appreciated. Duration is a lot more expensive.

  7. Mike Pope says:

    Great article Scott. Very well written. And, as you mentioned….those of us who were painting in the 80s and 90s have seen a lot of changes in latex paints.

  8. Matt says:

    Duration does spray nice. Bet here in Florida, it is unbrushable.

  9. Great article Scott! I am new to Topcoat Review but not Duration. I have used it for some time now and have come to rely on it for just the reasons you have stated above. It’s an excellent product and one I recommend without hesitation. Thanks for the thorough review and I look forward to reading more of your posts.

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