Paintervention: Reality Based Project Support

Written by on July 9, 2013 in Industry News, Uncategorized with 0 Comments


Much More Effective than: “What to do if…”

Earlier this year, I had the honor of serving as the professional paint expert for the inaugural KILZ Paintervention contest. With Paintervention, KILZ launched an innovative way to reach out across various social media platforms to find the worst rooms and walls in America.

The purpose of Paintervention is to find regular rooms in regular people’s homes that are most in need of paint jobs. This is a great example of a manufacturer from the paint industry creating a win win situation for consumers who are trying to complete challenging interior home projects, but are seeking some professional resources and support.

It is not every day that a paint manufacturer reaches out to homeowners, listens to real life  project needs – and takes action! As part of the Paintervention team, I was impressed by the response and diligence of the collaboration.

Ten prizes were spread across three levels of Paintervention finalists, including:

  • Grand Prize winner received a $1000 gift card to a major home improvement store, plus online and phone consultations with myself and the interior design expert, Joni Spear
  • First Runners Up: Three entrants received a $100 gift card to a major home improvement store, and a KILZ gift package valued up to $100.
  • Second Runners Up: Six runner up entrants received the KILZ gift package valued up to $100.

The Paintervention Experience

Because Paintervention was a Facebook based event, it was fun and easy for participants to enter, and it was easy for the Paintervention team to respond, which made it a totally interactive contest. There were tons of entries, and both Joni Spear and I checked out every entry as they came in. It was fun to look at the pictures of real interior paint problems that were hanging people up in their own homes. Joni and I offered tips, suggestions and encouragement to just about every single participant, daily.

The content of the entries covered the gamut of classic paint problems. Everything from projects that got started and abandoned, to critter infestations, nicotine nightmares, lots of water damage problems and even real stories of family crises that contributed to unfortunate living situations. Very real stuff.

PainterventionThe common theme that I noticed was that just about every single entry somehow involved the need for a good primer. Not just any general purpose primer, but an interior specialist capable of knocking out surface issues for good. Paintervention resonated with me for that reason, because we have field tested and pretty extensively used KILZ Max in a variety of situations that require a primer with some ooomph.

KILZ has a very realistic philosophy on the value of priming on interior paint projects, so Paintervention was a great opportunity to collaborate with them in the interest of both educating and supporting normal people with normal, but daunting, paint issues in their homes.

As a contractor and paint industry educator, Paintervention was a reality check for me about why paint contractors do what we do to advise the best possible solutions for our own customers day in and day out. At the end of the day, our customers live with the finished products long after we finish the job. KILZ and other paint manufacturers share those same end users with us. So it was refreshing to see a manufacturer take action, and for us all to see the most common problems in need of solutions these days. More importantly, a lot of homeowners got the advice and assistance they needed to tackle their lurking projects the right way.

Be sure to check out KILZ Paintervention next time it comes around, it’s like a reality show for the paint world.






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