“Fickle markets, lowball painters and rising material costs further complicate
our field. Talk about a perfect storm for paint contractors. What better time to re-evaluate the product and service we deliver? The knee-jerk reaction to this market condition is to use cheaper materials and lower labor prices to stay competitive and busy. The more methodical approach is to focus on adding value to your business by marketing services that are relevant to consumers now and presenting them in away that encourages the customer to make informed decisions.”
**READ the FULL ARTICLE** as it appeared in my column in American Painting Contractor magazine in 2009. It includes tips from paint contractors that still apply in 2012. Please leave a comment, it might help other contractors.
Wow, great piece! Brings back some memories, those decorative finishes I spoke of then have been a great addition to our portfolio!Since then we offered other services that have worked well. Thanks for bringing this up!