Review your Product (2009)

Written by on November 26, 2010 in Publications, Uncategorized with 1 Comment

“Fickle markets, lowball painters and rising material costs further complicate
our field. Talk about a perfect storm for paint contractors. What better time to re-evaluate the product and service we deliver? The knee-jerk reaction to this market condition is to use cheaper materials and lower labor prices to stay competitive and busy. The more methodical approach is to focus on adding value to your business by marketing services that are relevant to consumers now and presenting them in away that encourages the customer to make informed decisions.”

**READ the FULL ARTICLE** as it appeared in my column in American Painting Contractor magazine in 2009. It includes tips from paint contractors that still apply in 2012. Please leave a comment, it might help other contractors.

Tags: ,

Subscribe

If you enjoyed this article, subscribe now to receive more just like it.

Subscribe via RSS Feed Connect on Instagram Connect on Google Plus Connect on LinkedIn Connect on YouTube

1 Reader Comment

Trackback URL Comments RSS Feed

  1. Chris Haught says:

    Wow, great piece! Brings back some memories, those decorative finishes I spoke of then have been a great addition to our portfolio!Since then we offered other services that have worked well. Thanks for bringing this up!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Top
%d bloggers like this: