All Our Yesterdays…

Written by on February 24, 2014 in Cutting Room Floor with 1 Comment

Ever wonder how paint manufacturers communicated with customers in the past?

You know, the old days of slow cars, rotary phones and typewriters…

They sent postcards. A far cry from today’s high paced cloud based tricks.

Sherwin Williams paint

Anyone get the historical humor?

It turns out that my wife’s grandfather was a Sherwin Williams paint sales rep in Billings, Montana in the 1940′s, and my father in law unearthed this little historical treasure for us. It is 3 1/4″x 5 1/2″ with a $.01 stamp and a type written note on the back. It is postmarked April 1943.

This must have been a successful strategy back in the day, given that Sherwin Williams is now a Fortune 500 powerhouse with 3500 stores in the US.

I think this would be a great retro differentiation strategy in today’s world for paint contractors and manufacturers alike. Might have to give it a try.

It is also a good reminder of the basic value of personalized communication and service. Skip the flashy mass produced mailings and get back to basics.

Anyone else have any old pieces of paint history to share?

Post up some pics in the comment section below!

 

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About the Author

About the Author: Scott Burt is a contractor and freelance writer whose column "From the Field" has appeared in American Painting Contractor magazine (www.paintmag.com) since 2008. His writing and projects also appear in other print and digital venues. This site is an extension of Scott's publication work, and he encourages readers to leave comments and questions about articles published here. Hope to hear from you! Scott's Google Profile .

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  1. Retro CRM? | Blogging Painters | Scoop.it | February 26, 2014

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