Kremlin Rexson and Apollo Sprayers have formed a relationship:
Kremlin (Exel) is perhaps most famous in the paint industry and residential finishing sector for their classic 10.14 pump and the gold Xcite Airmix gun. Their recently launched EOS pump, which we are in the process of testing for future review, is expected by some in the industry to be the pretty new girl at the dance.
Kremlin also wields considerable expertise and favorable reputation in many larger scale forms of automated and other industrial finish delivery systems. Apollo, on the other hand, is a specialist, they do one thing and do it well – arguably better than any other manufacturer. They make hvlp sprayers. Apollo addresses the industrial and professional markets as well as the serious craftsman with hvlp equipment. And in our experience, they have the 5 stage turbine with the power to spray waterborne paint – unreduced and effortlessly. We’ve done it.
At first glance, this may seem like an odd corporate alignment, but at the practical level it seems to make sense.
A source close to the deal shared this exclusively with Topcoat Review:
“Exel was interested in adding hvlp to their portfolio of products. After considerable research, the relationship focus was narrowed to Apollo due to similarities in quality of product offerings. It was agreed that a test market would commence in Exel’s Canadian market, which is now ongoing. In doing so, the hvlp products are co-branded under both the Kremlin-Rexson and Apollo name.”
Having used Kremlin tools for over a year now, and the Apollo 1050vr for half of 2012 so far, we believe this to be a significant relationship with the potential to have an impact in the paint industry, because both of these companies are specifically committed to the distinction between professional level finish systems and consumer level offerings, with a particular interest in the professional end of the spectrum.
When the phrase “re-badged” rears its ugly head these days, it usually refers to despecified and watered down tools made special and cheap for big box store consumption. We find it refreshing to see two leaders in sprayed finish technologies putting out professional contractor gear under a shared and uncompromised badge, and we expect this to be a symbiotic relationship that will enhance the availability and support systems of both companies, thereby benefiting the paint or finish contractor who seeks the highest level of quality.
Kremlin apparently concluded that they could not build a better hvlp, so they chose to team with the company that does make a better hvlp. As always, we stand firmly in support of manufacturers seeking to raise the bar for finishing contractors, and we look forward to watching this movement make its way to the USA.