Benjamin Moore Ben Interior Paint
This one goes out to all the BM loyalists. If you are having a hard time building the ultra-premium lines like Aura or Natura into your project pricing, I can tell you from first hand experience that the new low voc Benjamin Moore Ben line is actually impressive.
We have used Ben on small projects requiring significant color change, and observed surprising coverage in one coat, buttery leveling, low odor, very little spatter, good open time and dry times.
Brushed well, rolled well, felt good, looked good. By comparison, I would say it performed better than the old Regal formulation that we all used for years and years. Also, more user friendly than some of the faster drying ultra premiums.
Ben is so user friendly that we have even taken it out on some of our Prep to Finish student training workshops where we teach high school aged technical students how to paint, and it has proven to be a great entry level paint for that purpose.
Ben is on the Gennex waterborne platform, available in all colors, and appears to retail in the mid $30s. While we still believe in Aura and Natura as premium paints, we have been impressed so far with Ben on a number of levels. There is certainly a time and place, or a bunch of times and places, where a good “bang for the buck” paint is desirable…especially in a day and age when mainstream marketing would have you believe that Home Depot is the only place to find that sort of thing. It is certainly refreshing to find clear proof to the contrary. The proof is in the pudding, as always. That would be Ben.
Will keep you posted on further exploration with it, looks like an overachiever so far.